Website Link: https://sites.gsu.edu/fdispenza1/
Background
Many of my colleagues in the counseling and psychology fields have professional websites. They use their websites for training, teaching, showcasing current and completed research, scholarly dissemination, and marketing professional services for potential external funding opportunities. Thus, I realized it was time I create a professional website for myself, and fortunately it came in the guise of a classroom assignment (kairos at work, I suppose).
I approached the creation of a website to showcase a professional digital identity (or digital persona) across multiple networks of academic audiences. This professional website became more than a simple repository of personal and professional information, but rather a rhetorical artifact that strategically communicates my scholarly persona to students (current and prospective applicants to the masters and PhD programs in my department ), colleagues (academic and community stakeholders), potential research collaborators and funders (e.g., federal sponsors, community agencies in need of external evaluators), and any future employment prospects via recruiters and administrators. To accomplish this endeavor meant I had to cast “a wide net” to ensure I met the rhetorical appeals of these various audiences.
Rhetorical Constraints, Controversies, and Conflicts
I recognize now that composing the website became a process of many rhetorical negotiations, the first beginning with the initial cannons of invention and arrangement. The arrangement of content transcended linear document design, embracing the digital rhetoric principle of networked communication (Eyman, 2015). Hyperlink structures became rhetorical devices, enabling visitors to navigate my website through non-linear exploration. This approach reflects digital rhetoric’s fundamental understanding of communication as a dynamic, interconnected process rather than a static transmission of information (Eyman, 2015; Rhodes & Alexander, 2015; Zappen, 2005). By hyperlinking to other professional and well-known websites (e.g., department faculty webpage, graduate program webpage, professional associations, Google Scholar), I attempted to expand the ethos of my professional persona. I did this to enhance my credibility within the various interconnected communities I professionally engage in as a professor and scholar.
My design approaches were also theoretical and intentional, although I will humbly acknowledge their execution may not have been entirely successful. From the beginning, I was interested in the application of minimalist design principles. Minimalist design emphasizes simplicity and reduction (Wilson & Bellezza, 2022), while also incorporating limited materials, neutral color tones, and simple forms to create a visually harmonious effect (Hohendadel, 2022). By eliminating superfluous elements, my goal was to develop a website that conveyed a distinct and professional identity. Central to minimalist web design is the psychological concept of “less is more.” As Li and Fu (2023) describe, “the goal of minimalism is to ensure that the viewer’s vision is not disturbed while maintaining the efficiency of obtaining information” (p. 831).
Lastly, I had to capture that I am a multicultural scholar who’s scholarship falls within the realms of liberation psychology and social justice. Whereas queer digital writing aims to disrupt various forms of normativity (Rhodes & Alexander, 2015), my website’s development was simultaneously an act of identity construction and self-protection from expectations of disruption. Given my scholarship’s focus on disability and LGBTQ+ justice-oriented care, I carefully negotiated the delicate balance between visibility and vulnerability. The absence of certain design elements in a time of political scrutiny—such as rainbow color schemes—became a rhetorical strategy of protective disclosure. This approach embodies Haas’s (2018) conception of digital rhetoric as a process of negotiating information within complex social, economic, and political contexts.
Rhetorical Strategies
Each design choice—from my use of a horizontal navigation bar on top of the website, blue buttons as a call to action on my site’s various pages, and content selection—were carefully considered as rhetorical moves aimed at creating multiple points of engagement with my audience. Each rhetorical move was also created to maintain efficiency and brevity. My intended audience—students, researchers, scholars, collaborators, and administrators—are busy, and consume massive amounts of input in short periods of time. Therefore, my website content had to be easily accessible, repetitive within reason, and succinctly clustered for easy reading. Accessibility for a multi-faceted audience also meant I had to consider some degree of responsive design (Justinmind, 2024). I, along with my many of my colleagues, find ourselves spending more time working from our phones and laptops than we do our own office desktops or laptops. By ensuring the website’s functionality across devices, from desktop computers to smartphones, I expanded the potential for scholarly interaction and visibility. This approach reflects digital rhetoric’s understanding of communication as a fluid, multi-platform experience.
I also had to consider how to best implement minimalist design principles. A minimalist design approach not only results in aesthetically pleasing designs but also improves the user experience by simplifying information processing. For instance, the selection of a sans-serif typography (Arial, in my website’s case) was not merely an aesthetic decision but a rhetorical strategy. A sans-serif typography conveys simplicity and professionalism, while enhancing the ease of readability (Gapsy Studio, 2023). I also kept with a simple color pallet: black, white, and gray color for most photographs and typography. Hyperlinks and buttons were composed in blue (or blue and white as in the case of buttons) so that website visitors would rely on their intuitive heuristics to click on those links and buttons. Lastly, I selectively added a light hue of salmon in two different pages of my website, the Welcome and Specialization pages. Salmon has a positive valence, revealing warmth, security, and optimism (Figma, 2024), which seemed appropriate for those two pages.
The constraints of the Georgia State University WordPress platform became an unexpected site of rhetorical creativity. Limited by pre-established templates and my own coding capabilities, I transformed these constraints into opportunities for strategic design. By utilizing ChatGPT for basic CSS and HTML customization, I expanded the platform’s capabilities while maintaining a professional aesthetic. I utilized ChatGPT to create CSS and html coding to help change the pre-established typography to the WordPress template I had selected (i.e., family), as well as font size, layouts, contact information box, and the creation of page buttons.
Overall, my professional website emerged as a complex rhetorical object that goes far beyond just a simple digital business card. It represents a strategic negotiation of a digital persona, technological constraints, and scholarly communication. Through careful design choices informed by digital rhetoric principles, my hope is that the website can become a space of professional representation, inviting exploration, dialogue, and connection with audience members.
Works Cited
Eyman, D. (2015). Digital rhetoric: theory, method, practice. University of Michigan Press.
Figma. (2024). Salmon color guide. Retrieved November 27, 2024, from https://www.figma.com/colors/salmon/
Gapsy Studio. (2023, September 14). What is Typography in Web Design: A Beginner’s Guide. Retrieved from https://gapsystudio.com/blog/typography-in-web-design/
Haas, A. M. (2018). Toward a digital cultural rhetoric. In The Routledge Handbook of Digital Writing and Rhetoric. Edited by Jonathan Alexander and Jacqueline Rhodes. New York: Routledge, pp. 412–422.
Hohenadel, K. (2022). What is minimalist design? The Spruce. https://www.thespruce.com/what-is-minimalist-design-4796583
Justinmind. (2024). Best responsive website examples and design best practices. Retrieved November 27, 2024, from https://www.justinmind.com/blog/examples-responsive-website-design/
Li, Y., & Fu, K. (2019). Research on minimalism in interface design based on Gestalt psychology. In International Conference on Human-Computer Interaction (pp. 253-263). Springer, Cham. https://doi.org/10.1007/978-3-030-20250-5_23
Rhodes, J., & Alexander, J. (2015). Techne: Queer meditations on writing the self. CCDP Books. Available at: https://ccdigitalpress.org/book/techne
Wilson, A. V., & Bellezza, S. (2022). Consumer minimalism. Journal of Consumer Research, 49(5), 820-841. https://doi.org/10.1093/jcr/ucab010
Zappen, J. P. (2005). Digital Rhetoric: Toward an Integrated Theory. Technical Communication Quarterly, 14(3), 319–325. https://doi.org/10.1207/s15427625tcq1403_10