Link to Full Case Study Found Below

What began as an initial journey to programming and designing a mood tracking webpage, quickly pivoted to better understanding the intricacies of designing a mobile software application. I found myself engaged in a fast-learning experience to understand the initial phases of app design and development, quickly discovering many growth edges that would need personal development.

The proposed fictional app was called PrideVibe. Pride Vibe is aimed at empowering LGBTQ+ individuals, recognizing the myriad challenges and emotional challenges they navigate on a daily basis. With this vision in mind, the project unfolded across three distinct phases of research, each illuminating key insights that shaped the app’s trajectory.

The first phase saw the creation and dissemination of a quantitative questionnaire, crafted to understand usability, interface design, and the potential for LGBTQ+ specific tracking features. Receiving 27 responses from LGBTQ+ identified individuals, participants expressed positive sentiments towards the app’s usability and design, underscoring the importance of creating a user-friendly interface that resonates with the community.

Building on these quantitative findings, the second phase included a qualitative inquiry, inviting LGBTQ+ individuals to share their perspectives on the desired features and functionalities of a mood tracking app. What emerged from focus group conversations was a resounding call for inclusivity, safety, and customization, highlighting the need for a holistic approach to mood tracking that acknowledges the complex interplay between personal experiences and broader societal factors.

Complementing these firsthand accounts was a competitor analysis, which offered valuable insights into existing mood tracking apps. With an average rating of 4.44 out of 5 stars and hundreds of thousands of reviews over eight different mood tracking apps, it became evident that such apps held significant value for users across both Android and iOS platforms, reaffirming the potential impact of PrideVibe within the digital sphere.

Central to the design process was the creation of two distinct user personas—Alex and Remy—whose stories encapsulated the diverse range of experiences within the LGBTQ+ community. From Alex, a gay cisgender man actively engaged in community advocacy, to Remy, a non-binary individual navigating discrimination and safety concerns, these personas helped me consider ways in which PrideVibe could be meaningful to users.

I then set out to translate vision into reality, crafting user experience flow charts, selecting color palettes and typography, and developing basic wireframes of key app features. As the visual prototype took shape, so too did a sense of anticipation for the next steps on this transformative journey. These are by no means fully encompassing elements to the app’s design and features, but provides a snapshot of what PrideVibe’s potential.

For the detailed report and case study on PrideVibe, please click on the link below. It will take you to my Canva page, in which I provide significant details regarding PrideVibe.

Link: https://www.canva.com/design/DAGBeQrCDAQ/fXTGuHux7zLZhOMFZJMXaQ/view